Are you ready to transform your students into masters of persuasion?

Teach your students how to successfully persuade an audience using the Seven Steps techniques.

Completely re-written in 2021 and now with a fresh new look

The Seven Steps Persuasive Writing Manual (Second Edition) is jam-packed with even more practical, time-saving classroom resources.

This Step-by-Step guide makes planning and implementing the Seven Steps simple and fun!

Downloadable digital version

The second edition comes with a digital copy that can be accessed through Teacher Hub. Upload it to your school intranet for easy access!

It includes bookmarks and hyperlinks making it easy to navigate to quickly find what you need.

Your comprehensive guide to teaching persuasive writing

Teacher manual
Persuasive Writing Manual

Second Edition – 2021

$300 (excl GST)
'The new Seven Steps Persuasive Manual is nothing short of brilliant!

It takes students further than they’ve ever gone before in their writing, I am excited to see how this new manual will shape the minds of my children and revolutionise the writing of my class.'
Shelley Sharpe
Save 20%
when you buy multiple copies of the Persuasive Writing Manual in the same order. Or upgrade to a Tool Kit for Primary Schools and save $74.55!

The new Persuasive Writing Manual includes:

  • extensive theory for all the Seven Steps techniques
  • fun, flexible, curriculum aligned writing activities and templates
  • over 100 differentiated writing topics, plus picture writing prompts
  • exemplars and annotated writing samples
  • an Australian Curriculum Matrix
  • an Eight-Week Starter Plan
  • a Putting It All Together Chapter
  • a Persuasive Marking Rubric
  • graded writing samples
  • NAPLAN and the Seven Steps.

Take a look inside!

Simple and logical structure

Chapters organised by Step, so you can find what you need quickly. Each chapter includes:

  • Theory and exemplars
  • Annotated student writing samples
  • Action Activities
  • Templates
  • Top Twenty Topics
  • Self-Assessment rubric
  • Refresher poster.

Teaching the techniques

Dive deep into the theory and learn how the core Seven Steps techniques apply to persuasive writing. There are lots of exemplars and annotated persuasive writing samples to model these techniques to your students.

Before you know it, your students will be able to plan and write powerful and engaging persuasive texts that leave a lasting impression on the reader.

Curriculum-aligned writing activities

All of the activities are linked to the Australian Curriculum: English content descriptors.

The activities progress from modelling and discussing the techniques (I do), to putting the techniques into practice in small groups (We do) and then alone (I do).

Consolidate students’ understanding with our fun, engaging Action Activities, writing templates and differentiated topic ideas!

Assessment for learning

The self-assessment rubric for every Step helps students evaluate their own progress. The perfect starting point for conferencing with your students. 

Easily identify what techniques they need more help with before moving onto the next Step.

Provide explicit feedback on students’ writing and monitor their progress with the assessment resources and graded persuasive writing samples.

Implementation Advice

Take the stress out of planning your persuasive writing lessons with the Eight-Week Starter Plan. It provides the perfect guide to implementing the core structural Steps (Steps 1, 2, 3 and 7) using the resources in the manual. 

BONUS! Answers to some frequently asked implementation questions, a curriculum matrix and a guide to improving NAPLAN writing results.

Purchase your Seven Steps Persuasive Writing Manual

You can purchase our manuals separately or buy the whole set with the Seven Steps Tool Kit.

Find out more about our other writing manuals: Narrative | Informative | Beginner Writers

Order multiple copies of the Persuasive Writing Manual in the same order, and automatically save 20% on the second and subsequent copies. 

Persuasive Writing Manual

Second Edition – 2021

$300 (excl GST)
Standard Tool Kit
$900 (excl GST)
Tool Kit for Primary Schools
Save $74.55
$1125.45 (excl GST)


How does the second edition Persuasive Writing Manual differ from the first edition?

The second edition, released in Jan 2021, has been completely re-written with 3 times more content than the first edition. The new Persuasive Writing Manual is much easier to use with each chapter organised by Step. It has been packed with more theory, student writing samples and annotated exemplars, as well as 20 differentiated topic ideas per Step and a curriculum matrix. You’ll also find a new Putting It All Together chapter to help students write complete texts.

In 2022, we gave the Persuasive Writing Manual a fresh new look. Please note, if you bought this manual after Jan 2021 the only difference is that the front cover and tabs have been replaced with the new branding.

How do I access my digital manual?

Once you purchase your manual, you’ll get an email to setup your free Teacher Hub account. From your Teacher Hub dashboard you’ll find the ‘Products’ page. Your new manual will be available to download under the ‘Purchased Products’ section.

Do I need to complete a Seven Steps workshop before buying the Persuasive Writing Manual?

Not anymore! The Persuasive Writing Manual has a theory section for each Step so you can learn all of the techniques and then use the resources provided to roll out the Seven Steps in your classroom.

We still recommend coming to our training, as nothing compares to our engaging and interactive workshops but if you’d like to test out the techniques in your classroom first then the manual will help you do that.

What is your refund policy?

It is important to us that you are delighted with your Seven Steps purchase! We therefore offer a money-back guarantee on almost all products and services.

If you’re not happy with your Seven Steps product, please email or call us within 30 days of purchase. If we are unable to resolve the issue or further assist you, we will process a refund upon timely receipt of the unopened products. Refunds will be processed promptly via the same method that you used to make the order.

All refunds are made in accordance with the Australian Consumer Protection Act and at the discretion of Seven Steps to Writing Success. Our full terms and conditions can be found here.

How long until I receive my order?

Expected standard delivery across Australia is within three weeks from the date of order. Express delivery is usually within one week from the date of order, particularly if you are in or close to a capital city.

Sometimes we find the resources have been delivered but they’re held up in your school’s main office, so you may want to check there to be sure they haven’t already arrived!

If your order still hasn’t been delivered after three weeks, please give our office a call on (03) 9521 8439 so we can figure out what’s gone wrong.

Do you offer special prices for CRTs?

We know CRTs often have to pay for their own teaching resources, without any support from schools, so we try to help where we can. Contact our office on (03) 9521 8439 or email [email protected] and we can chat!

What makes your manuals eco-friendly?

The manuals’ internal pages are made with ecoStar+, an environmentally responsible paper made carbon neutral and is FSC Recycled certified. ecoStar+ is manufactured from 100% post-consumer recycled fibre in a process chlorine free environment under the ISO 14001 environmental management system.

The manual folders are carbon neutral 4D Ring Binders.

Our printers also use a vegetable-based ink.

Can't find what you're looking for?

Fill out our ‘Contact us’ form on our website here and one of our friendly Steven Steps team members will be in contact.

Alternatively, you can contact our office on (03) 9521 8439 or email [email protected]